Hometown Races event poster

Category: Graphic design, illustration
Client: McCall Winter Sports Club
Year: 2017

Designing an event poster for a ski race and aprés party? Right up my alley. When McCall Winter Sports Club contacted me to design a poster and social media advertisements for an upcoming event, I jumped at the chance.

Modern design with a vintage flair

My goal for this project was to create a modern poster that feels like the vintage ski posters I love. Bringing a piece of that old-style ski flair to a contemporary audience was super fun.

I chose typefaces that appear straight out of a 1930s mountain resort advertisement. The color scheme is bright yet faded. Vintage-inspired illustrations round out the composition. The poster retains a modern look by preserving the sharp edges allowed by vector graphics, and by using solid, bold color fills.

My design advertised the event in various physical locations around McCall, Idaho, as well as on social media.

Hometown Races poster design

Poster

Hometown Races Instagram post

Instagram advertisement

Hometown Races Facebook event post

Facebook event advertisement